Exploratory Research
Delving into the 5Ws (Who, What, Where, When, Why) for need space identification for products/ brands/ services
Our Gallery
An idea or prototype needs to be validated with the intended customer for relevance, and the customer, consumer and expert feedback loop helps iteratively improve the product or service. Understanding the customer, their hopes and aspirations, their stated and latent needs, is the starting point to gauge market response and readiness. Lumière has deep experience and expertise with product innovation funnels of companies, from idea to concept, product to market launch. A careful and candid assessment of the idea or product prototype, and facilitated discussions provide pointers on the way forward.
Qualitative Research
MARKETING MIX EVALUATION
Idea Testing
Full service idea to concept stage consulting complete with idea generation, idea sorting, concept development and concept testing with the N-Light© IdeaCon product suite.
Concept Testing
Assess concepts with consumers on relevance, uniqueness, scalability before they can see the light of day to help achieve business objectives.
Product Testing
Performance of a new/ existing/improved product on parameters like features, relevance, value for money, uniqueness, trial intent, price etc.
Packaging Testing
N-Light© Pack suite of packaging testing tools suited for various stages of pack development helps evaluate the impact of packaging on consumers' preference along with merits & demerits that trigger consumer behaviour
Communication Testing
Communication Testing: Testing effectiveness of any print/ media communication (Thematic, Narramatic, Animatic or complete film) in terms of salience, memorability, uniqueness, impact on trial.
ORGANIZATIONAL STRATEGY
Ideation
White space exploration/future gazing for the next big thing/opportunity spaces
Consumer Profiling
Knowing one’s target group, understanding CASH, developing key archetypes
People
Employee engagement, employer value proposition, transition & transformation evaluation, exit interviews
Go-To Market Strategy
Identifying and preparing 4Ps strategy for a new geography
Cultural Decode
Understanding communities/regions/countries through historical, socio-cultural and economic lenses
Customer Centricity
Develop a customer-centric mindset of flexibility, agility, can-do, compliance and win-win.
Qualitative Research
Concept/Product/Ad/Packaging Testing: Zeroing in/ shortlisting the best concept/product/ad/packaging through CATI, CAPI, mobile, door to door surveys
Price Sensitivity measurement: Gauging the optimum price range and its acceptance against the perceived value
Digital Methodologies
- Using digital platform for qualitative & quantitative research.
- Getting closer & wider access to genuine consumers by creating whatsapp groups, online panels, discussion forums.
- Increasing efficiency & productivity in terms of time & efforts
Consulting & Coaching
Coaching
Engage with stakeholders at various stages to address business & leadership issues
Catalyzing Social Enterprises
Helping social enterprises to remain sustainable and viable
Curating & catalysing Non profits
Provide inputs on process & protocol for streamlining operations and increasing reach
Zero waste mangment community base intavitive
Subject- Support project &n CSR activity in Najafghar MCD Zone, solid waste management
We are Implanting agency and expertise in handling CSR on House hold wet waste management, with our attached Project agenda and close operation with in local Indian community activity experience.
BRCG Builds revolutionary organic composting solutions for managing bulk wet waste. Our solutions are apt for Government / Semi-Government institutions, commercial and residential campuses and other such bulk waste generators.
With more than 3 years of research and development in enzymology and its impact on horticulture, we have established a scientific process for Manual decomposition that gives faster results and higher quality of organic manure (Our compost quality has been certified by established agencies.)
Process BRCG under take for Wet waste Management
We have recently launched the BRCG Organic Manual Composter. This is a Manual controlled batch time tool that is safe and hassle free to use.All parts in contact with wet waste are water resistant and built with SS304. Essential components have been locally developed to ensure a long product life.
This machine was built in association and channel partner with a Green thoughts based out in gurugram and can process wet waste from 12kgs to 5000kgs daily.
The compost is ready to use within 30 to 40 days.
We want to promote cleaner environment for our future generations and a healthier environment with less carbon footprint and high quality food produce by promoting organic farming.
CURRENT SCENARIO: EXCERPTS FROM A SOLID WASTE MANAGEMENT REPORT
Only about 75- 80% of the municipal waste gets collected and out of this only 22-28 % is processed and treated and remaining is disposed of indiscriminately at dump yards. It is projected that by the year 2031 the MSW generation shall increase to 165 million tons and to 436 million tons by 2050. If cities continue to dump the waste at present rate without treatment, it will need 1240 hectares of land per year and with projected generation of 165 million tons of waste by 2031, the requirement of setting up of land fill for 20 years of 10 meters height will require 66,000 hectares of land. And out of these statistics 55-60% of the waste is organic waste.Food waste when reaches the landfill, breaks down to release methane which is a greenhouse gas and is 21 times more harmful than Carbon dioxide. Methane is released due to lack of oxygen in the landfill, as well as, food waste being covered with more harmful garbage.
Look forward to fix up appointment with you to further take this project agenda further.