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The Base Research Consultancy Group (BRCG) has been one of India’s leading public policy think tanks. It is a non-profit, non-partisan independent institution dedicated to conducting research that contributes to the production of high quality scholarship, better policies, and a more robust public discourse about the structures and processes that shape life in India.

BRCG’s community of distinguished academics and practitioners drawn from different disciplines and

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Type of Research

Exploratory Research

Exploratory research is used in cases where the marketer has little or no understanding about the research problem due to lack of proper information. For example, a marketer has heard about social media marketing techniques which are employed by their competitors with great success but he is not familiar with using these for his products/services.

Descriptive Research

Descriptive research has descriptive research is used to explain, monitor and test hypotheses created by marketers to help them find accurate answers. Due to this reason descriptive research is rigid, well structure and well planned and uses quantitative techniques like questionnaires, structured interviews, data analysis etc.

Causal Research

Causal research is used by marketers to find cause and effect relationship of variables. It is also sometimes referred as “If.. Then…” method. In this type of research, the marketer tries to understand the effects of manipulating independent variable on other dependent variable.

Ad Tracking

Periodic or continuous in-market research to monitor a brand’s performance using measures such as brand awareness, brand preference, and product usage. (Young, 2005)

Advertising Research

Used to predict copy testing or track the efficacy of advertisements for any medium, measured by the ad’s ability to get attention (measured with AttentionTracking), communicate the message, build the brand’s image, and motivate the consumer to purchase the product or service. (Young, 2005)

Buyer decision making process

To determine what motivates people to buy and what decision-making process they use; over the last decade, Neuromarketing emerged from the convergence of neuroscience and marketing, aiming to understand consumer decision making process

Coolhunting (also known as trendspotting)

To make observations and predictions in changes of new or existing cultural trends in areas such as fashion, music, films, television, youth culture and lifestyle

Store audit

To measure the sales of a product or product line at a statistically selected store sample in order to determine market share, or to determine whether a retail store provides adequate service

62-foot Hanuman stranded on B'luru highway

BENGALURU: This was one hurdle Hanuman found insurmountable, though only for 15 hours. An extra-long vehicle carrying the 62-foot,

Article 370 has acquired permanent status: Supreme Court

The top court said the Article 370 has acquired permanent status through years of existence, making its abrogation impossible.

Amazon may offer to buy Flipkart: Report

Amazon has committed to investing $5 billion in India as it expands into online grocery delivery Flipkart, founded by former Amazon employees Sachin Bansal and Binny Bansal in 2007, controls nearly 40 per cent of India's online retail market

Narendra Modi speaks out on Ambedkar

"No other government has done as much as we have in honouring Ambedkar ", said Modi, in a dig at the Congress Congerss president Rahul Gandhi said on Monday, "Keeping Dalits at the lowest rung of Indian society is in the DNA of the RSS/BJP ".

EVENTS

  • May,21 Seminor

    Seminor on 'The paris Rulebook Negotations: Issue, Options and Challanges.'

  • May,25 Discussion

    Dialogue on Indian Politics: Discussion on 'Unpacking the results of the karnataka'

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